John Hesch

Creating Passionate Users has a good article about how do you thank your loyal users?

So, how are you thanking your users? How are the companies you do business with rewarding or at least acknowledging you for your loyalty? Next time you think about how to thank your users, see if there’s a way to do something else for them, in the context of showing your appreciation. See if you what you do for them makes them have more fun.

I know I tend to get so busy that I ignore the important things. Like recognizing the people who matter most.

On a similar subject, I was thinking the other day that even if a customer has a poor experience with your company, you can overcome it by acknowledging the problem, apologizing and offering to make it right. Nothing makes me more upset than to encounter a sales associate or company representative who doesn’t care about me. When something goes wrong, I just want someone to care, and try to rectify it. Even if there is no way to fix the problem, if the associate shows me that they tried, I’m fine with it. Customer service all boils down to, do unto others…