John Hesch

Echoing my thoughts and interests

Piper Jaffray estimates the average customer acquisition cost for search to be between $7 and $10, compared to $15 and $25 for Yellow Pages, $40 to 80 for e-mail and $60 to 80 for direct mail. Using programs like Google’s AdWords is a smart way to advertise.

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Welcome to johnhesch.com, a blog about my life, projects, and interests. I have been blogging for over 10 years in one form or another.