John Hesch

Echoing my thoughts and interests

Piper Jaffray estimates the average customer acquisition cost for search to be between $7 and $10, compared to $15 and $25 for Yellow Pages, $40 to 80 for e-mail and $60 to 80 for direct mail. Using programs like Google’s AdWords is a smart way to advertise.

Comments are closed.

Graytone | Design: Tenant Report